Marketing Trends Starbucks Essay Example | Topics and Well Written Essays - 500 words

Marketing Trends Starbucks - Essay Example The market structure is not very complicated in the coffee segment as there are not that many reputed players in the coffee market. Unlike what we see in segments like in the mobile phone market, some of the well known competitors of Starbucks include McDonalds Corporation, Dunkin Brands, Inc. and Nestlà ©. Having a strong brand image and a loyal customer base certainly helps the company, but in order to ward off the threat from competing companies the company has always tried to be innovative in its approach and offerings. With presence1 in 43 countries outside US and 7,087 Company-operated stores, besides 4,081 licensed stores, the company is on a strong footing and looking after its business interests quite well. In addition the company takes good care of its workforce and appreciates the role of its diverse workforce in taking the company to such heights. The company has been recognized as amongst the ‘100 Best Companies to Work For’ by Fortune magazine. In fact the company has received such recognition consistently2 for many years now. Coffee or soft drinks are the items which almost every individual loves to have every now and then. But as far as eating and drinking habits are concerned, an individual loves to go for the taste which suits him or her. Therefore, for new entrants the main challenging task is not only to attract the customers towards their products and services, but to retain them as well. Therefore it will be preposterous to think that new companies entering into the fray will overnight start posing a serious threat to Starbucks. But in these times of globalization and liberalization one should not underestimate the emerging competition. For example if Apple Inc, known for computer hardware products, can create a serious threat to reputed mobile companies with the successful launch of iPhone, there could be companies offering coffee and

Peer review journal article Essay Example | Topics and Well Written Essays - 500 words

Peer review journal article - Essay Example The data showing welfare fraud states that 43.6 million people are in poverty line in USA, while 9.2% were unemployed and is the place where the governments as allocated a huge budget share. Due to this, government came up with Electronic Benefit Transfer where people are given debit cards which they can use to buy food staffs and other basic commodities, this idea also resulted to more fraudulent activities as the debit cards were in the hands of irresponsible people who could not even take care of their own families. Deterrence theory is one in particular which makes assumptions about human behavior in order to reduce crime. Humans are normally assumed to be hedonistic, rational and calculate prior steps to committing crime. To some extent these assumption are true because human being are thinking machines and usually beliefs and prefer pleasure than pain. He or she must calculate and weigh carefully the option or cost of doing a crime and being caught in it or committing a crime successfully. The cost benefit analysis is a pre-requisite which always in human mind. Punishment or the consequences involve in committing a crime if outweigh the benefits then punishment will deter a person from committing the crime. In actual sense, for these sanction threats to work and deter a person from committing a crime, he must perceive and believe that the punishment would be most likely to be imposed that is to say there must be high chances of being caught up in the crime then sanction being imposed quickly after detection, and that the sanction will be more severe. In short, if the assumptions of deterrence theory are to be correct then it must be seen that cost of committing crime is higher than the benefits. The government has several alternatives to use in order to curb the fraudulent activities and they include; increasing the number of fraud investigation officers which will help in crime detection