Advertising Targeting Children Essay Example | Topics and Well Written Essays - 500 words

Advertising Targeting Children - Essay Example In most cases, what raise an alarm are the commercial programs targeting children. This is because of the influence of format and the audiovisual techniques meant to capture children’s perception of things. The effects of characters in commercials advertisements, exceptional offers, self-concept appeals, the volume food advertising, and repetition of commercials, and medicine advertising have all been proved to have a high level of influence of the children (Simona, 2010). I concur with this article because I feel that violence and unsafe acts in commercial advertisements directed to children is unsafe and very influential in their perceptions towards life. These kinds of advertisements have an effect on the consumer socialization in this case children, with their parental relationship. I also believe that children in any state or country deserve the same level of protection against advertising similar to that offered to adults. However, the current law is precise in necessitating that commercial messages be unmistakably recognizable as such to their intended audience. Unquestionably, it would be unbearable to safeguard young kids from exposure to all advertising on television, thus necessitating a differentiation for an advertisement targeting children and one targeting adults. With the development of innovative media techniques and the inventive marketable practices that are now being focused to children, it is indispensable that the arena of marketing and the associated social sciences give a boost to their consideration of how young people comprehend and are predisposed by contemporary publicizing messages. By doing so, the world will gain a better comprehension of how a young people’s mind works, in addition to providing critical experiential confirmation to help form the future of both public guiding principle and accountable marketing industry practice in this arena. Advertisers are well aware that their efforts inspire children viewers, and they